Brand architecture
Parent brand vs operating company: what belongs where?
A practical framework for deciding which content belongs on a corporate parent site and which belongs on a commercial operating site.
Corporate insights
Ideas behind a clearer digital ecosystem.
Parent-level thinking on brand architecture, website roles and how specialist properties can work together without duplicating one another.
Search architecture
How specialist subdomains can reduce intent overlap
Why service, software, product and editorial properties should each have a distinct purpose and internal-linking role.
Entity clarity
What makes a multi-brand ecosystem easier to understand?
Consistent naming, ownership relationships, structured data, cross-links and real-world references all contribute to clarity.